Coto Academy is a Japanese language school that has been providing quality education and cultural experiences for international students since its establishment in 2000. With campuses located in the bustling cities of Tokyo, Yokohama, and Kyoto, Coto Academy has become a popular destination for foreigners looking to learn the Japanese language and immerse themselves in the culture.
However, with increased competition in the education industry, Coto Academy found itself struggling to stand out among other language schools. In order to attract more students and stay relevant in a constantly evolving market, they realized that they needed to take their branding to the next level.
This decision marked the beginning of coto academy branding agencies odyssey – an intensive journey through various agency realms in search of a brand identity that would resonate with their target audience.
The first step on this odyssey was partnering with Hexagon Creative – a renowned digital marketing agency. Hexagon conducted an extensive analysis of the school’s current branding strategies and identified areas for improvement. They recognized that while Coto Academy had a strong reputation for providing top-notch education, their brand image lacked creativity and excitement. This presented an opportunity for Hexagon to bring fresh ideas to life.
Taking cues from consumer psychology studies, Hexagon introduced new elements into Coto Academy’s brand identity – ones that would evoke emotions such as curiosity and excitement among potential students. The use of bright colors and modern imagery infused life into their previously austere image as a school focused solely on academics.
Furthermore, Hexagon also developed unique messaging techniques that played on different aspects of consumer psychology such as scarcity, social proofing, and fear-of-missing-out (FOMO). These techniques were strategically incorporated into all forms of communication including website copy, social media posts, email campaigns etc., with one purpose –to motivate prospective students into taking action.
As part of this branding overhaul process,Coto Academy also recognized the importance of having effective visual representation for their brand. For this, they turned to CLIO Communications – a full-service agency specializing in branding and design.
CLIO carefully analyzed Coto Academy’s target audience and competition, and came up with a comprehensive visual identity that would be aesthetically appealing yet easy to remember. The new logo, with its combination of modern font and Japanese calligraphy, captured the essence of Coto Academy’s forward-thinking approach while paying homage to its traditional roots.
Along with the new branding elements, Coto Academy also underwent significant changes in their marketing strategy. The use of influencer marketing proved to be a game-changer for them as it helped spread awareness about their school among their target demographic – young adults interested in studying abroad.
In addition to these changes, Coto Academy also invested in creating a seamless user experience for prospective students through website optimization and improved customer service processes.
Today,Coto Academy stands proudly as a leading language school that offers much more than just language courses. Their successful branding odyssey has not only solidified their position in the education industry but has also allowed them to reach out to an even wider audience – one that is attracted by the promise of memorable cultural experiences along with quality education.
